Our logo: We decided to use the turtle to represent our business for two reasons: first, because we love the message in the story of the Tortoise and the Hare. Although the tortoise may take longer getting to his destination, with focus and perseverance he can still win the race. Many of our people with Intellectual Disabilities have an extraordinary will to succeed, and with guidance they will persevere all the way to the finish line. Second, turtles may move slowly on land, but when they get into their home environment – namely the water – they glide along with grace and speed! ACTabilities will be that environment for our employees with IDs.
The colored thumbprint in the logo gives each of our employees the ability to signify the disability that they have – each color represents a specific ID. It also gives our customers a subtle way to designate which area of ID they mean to support with their purchase. Finally, by using a thumbprint, we convey that we are all capable of leaving an imprint on the world. What will yours be?
Being the parent of a student with Intellectual Disabilities has presented me, and other parents like me, with issues that we’re not quite prepared for or know how to address. Those issues can become more challenging as they get older.
When my son, Jaden turned 16, he began expressing a strong desire to find a job to start 'making money’. My first thoughts were "how can I help him? Should I help? Or should he be trying to do this on his own?" With the job market being what it was, finding employment for Jaden would be no easy challenge.
My thoughts kept going back to a video Jaden made to express his pain and frustration after he had overheard a student in his homeroom class make fun of kids with intellectual disabilities. At the time, Jaden was concerned that not everyone may know someone with ID, so they could not possibly know how much ABILITY such a person may have. I suggested he make a video to talk about it. In doing so, Jaden’s message expressed such compassion and understanding that I wanted to help him to develop a business built from that message.
With doing some research, I found that although there are opportunities out there for kids with ID, many are offered are through non-profit organizations and do not provide a financially competitive opportunity. So we decided to develop a business that will offer those opportunities to earn a fair wage as well as build confidence, personal growth and financial stability.
I feel blessed to have a son who is so loving, caring and compassionate as Jaden is and I have been so fortunate to meet his amazing friends and their families. I hope you will help us spread his message of Acceptance, Consideration and Tolerance, by buying products and by sharing our story. Thank you for visiting our website.